🎯 Conversion

Explore 27 proven conversion growth tactics with real examples and step-by-step ideas you can apply to grow your online business.

Discover actionable strategies, playbooks, and experiments for conversion across acquisition, activation, retention and revenue. No fluff—just practical tactics that work.

Showing 27 of 27 tactics
FLG
CRM
Customer Contact
Intelligent Workflows
Integrations
Marketing Automation
Reporting & analytics

$75 / mo

Includes 5 user licences

That's over $500 in savings!

VS

Stand alone tools

mailchimp

From $207/mo

From $143/mo

From $10/mo

From $13/mo

From

$603 /mo

For 5 users

Show what separate tools cost next to your price

Add up what buyers pay for separate tools and show your single price beside it.

Impact medium · Effort low

I love it
😟 I am disappointed

Rate Growth List!

Tap a star to rate it on the App Store.

We are sorry...

Help us know how we can improve our product

Give my opinion

Can you collect only positive reviews?

Review gating breaks Google's and the FTC's rules. Here is the version that doesn't.

Impact high · Effort low

Record your answer

How to collect video testimonials from customers

Get short, specific customer videos with a link, a few questions and written consent.

Impact low · Effort medium

INTERCOM

How to write fair competitor comparison pages

Capture people searching for your competitors with fair, current side-by-side pages.

Impact medium · Effort medium

ROI Calculator

$--,---

Convince your boss pages that help buyers get approval

Give your champion a letter, costs and a calculator so they can win internal sign-off.

Impact medium · Effort low

Plan A

$19

Plan B

$149

Plan C

$159

What is decoy pricing and does it work?

Add a worse third plan so your target plan looks better, then test it.

Impact medium · Effort low

Features

Go Pro

Show free users the premium features they're missing

Keep paid features visible but locked, with a clear path to upgrade.

Impact high · Effort low

Get Started

Dynamic text replacement for landing pages

Swap a headline word to match the visitor's keyword, and test it against a fixed page.

Impact medium · Effort medium

cancel
Get 1 month free!
No thanks
Get 1 month free

What is an exit-intent popup and does it work?

Show one last offer as visitors leave, within Google guidance and privacy law.

Impact low · Effort low

👋 Join a user interview

How to run in-context user interviews on your site

Invite users to a short call while they use your product and ask about it.

Impact low · Effort low

What are you looking for?

Knowledge base

Write a message

How to increase support requests from free trial users

Invite trial users to ask for help early, and check whether it lifts conversion.

Impact medium · Effort medium

Buy now

only 2 left

Limited availability offers without fake scarcity

Cap supply or time only when the limit is real, and avoid fake-scarcity cases.

Impact high · Effort medium

Lifetime

$

149

Billed once!

37 spots left

Early bird pricing with a real deadline

A lower launch price that ends on a real date or after a real number of sales.

Impact high · Effort low

Live sales popups without fake activity

Show real recent purchases to reassure hesitant visitors, and avoid fake notifications.

Impact medium · Effort low

How an objection chatbot answers buyers

Prompt visitors on high-intent pages to ask the question holding them back.

Impact medium · Effort medium

Extend Your Trial
Jump back in

Should you offer a free trial extension?

Give engaged trial users more time, at the right trigger, to reach your product's value.

Impact medium · Effort low

Personalized link previews for outreach messages

Customize the preview card for each recipient, within platform and email rules.

Impact low · Effort low

Pricing Power Parity

Hey! It looks like you are from France

We support Parity Purchasing Power so if you need it, use code "PLAYBOOKS" to get 10% off your subscription at checkout

How pricing power parity (PPP pricing) works

Charge less where local incomes are lower and keep full price where they are not.

Impact medium · Effort low

Pro
$19$39
50% off Product Hunt special!
Sign Up

A Product Hunt launch discount for launch-day visitors

Set up a time-limited deal for people who find you on Product Hunt.

Impact medium · Effort low

Free Trial Length
Get started

14-days free trial

No credit card required
Get started

7-days free trial

No credit card required

Should you shorten your free trial?

Decide whether a shorter free trial would raise conversions for your product, and test it.

Impact medium · Effort low

Simple alternative toGoogle Analytics

Get started

Positioning against market leaders in your headline

Name the giant you are up against and say clearly how you differ.

Impact high · Effort medium

7-days free trial

Get started
Why we ask for you credit card

How to improve a free trial checkout page

Answer the objections people have at the card field and state the first charge plainly.

Impact low · Effort low

How does it look on your site?
https://yourwebsite.com
Show me!

Try it yourself demos that run on visitor data

Let visitors paste a URL or file and see your product work on their own material.

Impact medium · Effort high

404
Oooops...
You are not supposed to be here
Back To Homepage

How to turn a 404 page into a useful landing page

Keep lost visitors with search, helpful links and one relevant offer.

Impact medium · Effort low

Why you should use product shots on your site

Show real screenshots or photos of your product so visitors know what they get.

Impact medium · Effort low

Start Voice Call

The way you talk with our sales support team

Artboards_Diversity_Avatars_by_Netguru

Website live video chat for sales and support

Let visitors start a video call with your team to settle sales questions faster.

Impact low · Effort low

Email
Subscribe
No thanks

Do website welcome mats raise signups?

Use a full-screen offer on arrival to lift sign-ups, and know the search risks.

Impact medium · Effort low

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