Most SaaS companies run 14-days free trials, but have you ever wondered if this length really works?

Well if you think it twice, this trial period can have many downsides.

First of all, it doesn't take two weeks to try a product. If your onboarding is good enough, users should quickly realize the value of the product.

Secondly, long trials kill the sens of urgency as it let customers think they have plenty of time to try the product. Why should they do now what they could do tomorrow?  🤷‍♂️

Finally, it decrease sales efficiency by increasing the length of the sales process.

The only exception to this rule are products designed to lock people in as they use it. For example, a CRM. Once you've implemented it, you’ll need a really good reason to churn since there’s such a high cost to move to another product.