Unless your customers are actively thinking about upgrading (and how often does that happen?), they’re unlikely to visit your pricing page to learn about higher tier features. Rather than expecting them to hunt down this information themselves, make your customers aware of premium features by positioning reminders within in the user interface itself.
Take Spotify, for example. Free Spotify users are allowed to skip 6 songs per hour—after that, they’re prompted to upgrade to a premium account. The premium feature is integrated into the user experience, which allows user can see it in context and understand how it would benefit them.
What’s more, Spotify cleverly positions this upsell prompt as a moment of discovery. “You discovered a Premium feature” feels a lot more positive than “you’re not allowed to do that until you pay us.”
Unless your customers are actively thinking about upgrading (and how often does that happen?), they’re unlikely to visit your pricing page to learn about higher tier features. Rather than expecting them to hunt down this information themselves, make your customers aware of premium features by positioning reminders within in the user interface itself.
Take Spotify, for example. Free Spotify users are allowed to skip 6 songs per hour—after that, they’re prompted to upgrade to a premium account. The premium feature is integrated into the user experience, which allows user can see it in context and understand how it would benefit them.
What’s more, Spotify cleverly positions this upsell prompt as a moment of discovery. “You discovered a Premium feature” feels a lot more positive than “you’re not allowed to do that until you pay us.”
