Do you reveal what your product looks like, or do you keep it hidden to spark people's curiosity?
Soapbox's website homepage didn't use any product shots, so they began restructuring it using product images. This led to a 43% jump in conversions from the homepage alone.
Product shots build trust and show off exactly what you're good at. This also helps the activation process as people already know a bit about the product and are more intuitive when using it instead of relying heavily on onboarding to walk them through the features.
Do you reveal what your product looks like, or do you keep it hidden to spark people's curiosity?
Soapbox's website homepage didn't use any product shots, so they began restructuring it using product images. This led to a 43% jump in conversions from the homepage alone.
Product shots build trust and show off exactly what you're good at. This also helps the activation process as people already know a bit about the product and are more intuitive when using it instead of relying heavily on onboarding to walk them through the features.
