When you launch a product, you usually have a momentum that you need to capitalize on. A good way to increase your conversion during this period is to offer an exclusive pricing tier available in limited quantities.

Displaying the number of units remaining will encourage your visitors to take immediate action instead of giving themselves time to think about it.

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It doesn’t have to be a discount, but offer something enticing and valuable. Something that will allow you to increase your conversion rate in the days following your launch as well as bring more value to your early adopters.

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(Kudos to @dannypostmaa for this tactic)