💰 Sales

Explore 17 proven sales growth tactics with real examples and step-by-step ideas you can apply to grow your online business.

Discover actionable strategies, playbooks, and experiments for sales across acquisition, activation, retention and revenue. No fluff—just practical tactics that work.

Showing 17 of 17 tactics

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How ad scheduling works and when to use it

Show ads only when your team can answer leads and data shows they convert.

Impact low · Effort medium

Bi den.

How to write a breakup email in sales

Close a follow-up sequence with a short last message that invites a reply.

Impact medium · Effort low

2.0

Cold calling 2.0 and the referral email to a manager

Reach the right buyer by asking a senior contact who handles the problem.

Impact low · Effort medium

ROI Calculator

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Convince your boss pages that help buyers get approval

Give your champion a letter, costs and a calculator so they can win internal sign-off.

Impact medium · Effort low

1-55-1010-1515-2020-25

How to warm up a LinkedIn account

Build a normal-looking account by hand before you send outreach, and stay inside LinkedIn rules.

Impact low · Effort low

Personalized link previews for outreach messages

Customize the preview card for each recipient, within platform and email rules.

Impact low · Effort low

Website visitor reveal loop for outbound

Turn anonymous site visits into targeted account-based outreach, with the privacy and email rules in view.

Impact high · Effort high

Ringless voicemail drops and the consent rules

Send prerecorded voicemails to people who agreed to hear from you, and stay inside the law.

Impact high · Effort medium

B2B sales alerts for high-intent account activity

Notify reps in Slack when a prospect or trial account does something that signals buying intent.

Impact high · Effort high

This is a live demo: Get these metrics for your companey in a single click!

Self-service product demos prospects can try alone

Give prospects a sandbox with sample data so they see the product without a call.

Impact high · Effort high

Marie Joe

Viral Loops becamse too expensive, do you know good alternatives?

Pierre Pal

Hi! Marie, I'm the founder of ReferList, we built a tool to help..

How to find and win your competitors' customers

Reach people already comparing or complaining about a rival, within platform and legal limits.

Impact medium · Effort medium

We missed you!

Why don't you buy your new CFO a coffee?
It's on us 😉

VISA

Turn former users into advocates when they change jobs

Use job changes to reach happy users at their new company, where they can champion you.

Impact high · Effort high

How long should a cold email be?

Public data points to 50 to 125 words. Here is what each source measured.

Impact high · Effort low

❌ "We provide sales solutions"

Response: 4.3%

✅ "We help B2B SaaS go from 20% to 45% demo rates"

Response: 11.2%

Specificity = 3x Response Rate

How to write a cold email that gets replies

Write a short, specific message, with Sales.co reply data behind each rule.

Impact high · Effort medium

Account-based sales development for a short target list

Pick named target accounts, research each one, and contact several people there.

Impact high · Effort high

Traditional Marketing

Account-based marketing for lead generation

Target a named list of accounts instead of capturing every lead you can.

Impact high · Effort high

8-Touch SPACE Framework

Touch 1: Social Proof

Touch 2: Pain Point

Touch 3: Authority

Touch 4: Custom Insight

Touch 8: Exit Strategy

23% Higher Response Rate

How many touches a B2B sales cadence needs

How many follow-ups to plan, across which channels, and where extra touches stop paying.

Impact high · Effort medium

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