Outreach emails usually have between 10% and 15% opening. Outbound efforts can quickly drain time and money if your team isn’t focused on the right types of accounts

To stand out in a crowded cold mailing market, you have to focus on personalization and automation: targeting the right people with the right message, and all this automatically.

Here is how this tactic works:

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- Thanks to Clearbit's "reveal" API, you can find out the company of each user who visits your website.

- Now let's focus on data enrichment. Using Datanyze, you can automatically collect tones of information on the visitor's company (its tech stack, industry, how many employees, etc.).

- Using this data, you're now able to automatically predict the value of this company and score it thanks to MadKudu.

- Back on Clearbit, but this time using the "prospector" API, to extract a list of prospects within the company, and "enrich" API, to automatically enrich each contact.

- Last step, use an outreach tool like Customer.io or Lemlist to contact these prospects with highly personalized and targeted emails.

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