Cold Calling 2.0

Prospect new accounts without Cold Calling
Cold Calling 2.0

Instead of sending an email directly to the decision-maker, the Cold Calling 2.0  technique involves sending an email to his direct manager, or to someone a hierarchical level or two above the decision-maker, asking him to refer you to the right person.

For example, if your decision-maker is the Marketing Director, you would send an email directly to the Managing Director.

Instead of sending an email directly to the decision-maker, the Cold Calling 2.0  technique involves sending an email to his direct manager, or to someone a hierarchical level or two above the decision-maker, asking him to refer you to the right person.

For example, if your decision-maker is the Marketing Director, you would send an email directly to the Managing Director.

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