If your prospects need approval from management to purchase your product or attend your event, you can make it easier for them by providing arguments to help them convince their managers.

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Here are a few ideas on how to do this:

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• Write a blog post listing all the reasons why they should buy your product or attend your event
• Provide pre-written email templates that they can send to their bosses
• Build a ROI calculator to show the impact of your product / event