Growth.Design alternatives for product and growth teams
For designers, PMs and founders who like Growth.Design: Built for Mars is the closest match (deeper UX case studies, £96 a year), GoodUI adds A/B test results, Reforge sells full courses, and The Frontier and The Growth List are free. Growth.Design itself is free to read after sign-up; its course costs about $1,500.
Every price and count below was read from each product's own site on . By Ryan Doyle. The Growth List is our library.
Growth.Design and the alternatives side by side
| Name | Format | Price | Best for |
|---|---|---|---|
| Growth.Design | Comic-style UX case studies, 52 listed | Free after sign-up; course about $1,500 | Learning product psychology through stories |
| The Growth List(Ours) | Written tactic pages: how each tactic works, steps and examples | Free, no account | Founders and early marketers who want a tactic to try this week |
| Built for Mars | Researched UX case studies as slideshows, short UX examples, cheatsheets | £8 a month, or £96 a year for one person (about $130, the figure its pricing page quotes); free newsletter | Designers and PMs who want deeper UX teardowns than Growth.Design's comics |
| GoodUI | A/B test results and UI patterns ranked by measured impact | Solo plan $60 a month billed yearly ($720), or $72 month to month | Teams who run A/B tests and want patterns with measured results |
| Reforge | Live and on-demand courses, guides and artifacts | $1,995 a year for one seat (plus tax) | PMs and growth leads with a learning budget who want structured courses |
| The Frontier by Demand Curve | Playbooks, articles, teardowns and newsletters | Free to join with an account | Startup marketers who want long step-by-step playbooks on one channel |
Sign-up, refunds and team options
| Name | To read it | Refund | Teams |
|---|---|---|---|
| Growth.Design | Google or email sign-up to read | 30-day money-back guarantee on the course | 35% team discount on the course |
| The Growth List (Ours) | None | Nothing to refund | Free for any team size |
| Built for Mars | Subscription for the full library | Full refund if you don't find 10 ideas in your first 7 days | Team plan listed |
| GoodUI | Paid plan | 100% within 30 days if a tested pattern doesn't get results | Team plan: 5 users, $120 a month billed yearly |
| Reforge | Paid seat | Not stated on its pricing page | Starter plan: 10 seats, $9,995 a year |
| The Frontier by Demand Curve | Free account | Free, nothing to refund | No team plan on its library page |
Quick picks: what are you trying to do?
- More UX case studies like Growth.Design's: Built for Mars
- Patterns with measured test results: GoodUI
- A structured course paid by your employer: Reforge
- Long free playbooks on one channel: The Frontier by Demand Curve
- A growth tactic to try this week, no sign-up: The Growth List
What Growth.Design is, as of November 9, 2026
Growth.Design publishes 52 UX case studies (the count in its case studies page title), each a comic of 2 to 5 minutes about the psychology behind a product such as Strava, Audible or McDonald's kiosks. They are filed under Psychology, Ethics, Onboarding, Retention, Revenue and Referral. A separate page lists 106 cognitive biases and principles, some still marked coming soon. The home page says 132,793 people have joined the weekly email.
The paid product is the Product Psychology Masterclass: 5 modules over 5 weeks, self-paced, lifetime access, a final exam and a certificate. Its page showed "Price ~1500 USD", a 35% team discount and a 30-day money-back guarantee. Registration was closed when we read it, with a waiting list until January 25, 2027.
Why people look for an alternative
- They want a sign-up-free way to read, or a course they can start before January 2027.
- They work on growth channels rather than interface psychology. Growth.Design's filters are Psychology, Ethics, Onboarding, Retention, Revenue and Referral; none of the pages we read list SEO or cold email, which our library covers along with affiliate programs.
The 5 alternatives
The Growth ListOurs
- Format
- Written tactic pages: how each tactic works, steps and examples
- Focus
- Growth tactics across acquisition, activation, retention, revenue and referral
- Size
- 133 tactics in 21 categories, 13 rated high impact and low effort
- Price
- Free, no account
- Best for
- Founders and early marketers who want a tactic to try this week
Where it falls short of Growth.Design: no UX psychology, no visual case studies and no course. Start with finding the aha moment or an onboarding checklist if you came for onboarding ideas.
Read from our own library on November 9, 2026.
Built for Mars
- Format
- Researched UX case studies as slideshows, short UX examples, cheatsheets
- Focus
- UX research on how real products are designed
- Size
- 90+ case studies and 1,500+ UX examples (site title)
- Price
- £8 a month, or £96 a year for one person (about $130, the figure its pricing page quotes); free newsletter
- Best for
- Designers and PMs who want deeper UX teardowns than Growth.Design's comics
Where it beats Growth.Design: It also has an MCP server and a Figma plugin that bring the library into your tools.
Read from builtformars.com/pricing on November 9, 2026.
GoodUI
- Format
- A/B test results and UI patterns ranked by measured impact
- Focus
- Conversion: landing pages, checkout, signup and pricing screens
- Size
- 650+ A/B tests and patterns
- Price
- Solo plan $60 a month billed yearly ($720), or $72 month to month
- Best for
- Teams who run A/B tests and want patterns with measured results
Where it beats Growth.Design: Its pricing page says its 650+ tests and patterns are ranked by impact. Our impact ratings are editorial, not measured.
Read from www.goodui.org/join/ on November 9, 2026.
Reforge
- Format
- Live and on-demand courses, guides and artifacts
- Focus
- Courses, guides and artifacts for product and growth teams
- Size
- 40+ on-demand courses, 600+ guides, 1,400+ artifacts
- Price
- $1,995 a year for one seat (plus tax)
- Best for
- PMs and growth leads with a learning budget who want structured courses
Where it beats Growth.Design: It lists 40+ on-demand courses, live courses, 600+ guides and 1,400+ artifacts on its pricing page.
Read from www.reforge.com/pricing on November 9, 2026.
The Frontier by Demand Curve
- Format
- Playbooks, articles, teardowns and newsletters
- Focus
- Startup marketing: paid acquisition, content and SEO, positioning
- Size
- Hundreds of playbooks, articles, teardowns and newsletters (its own count)
- Price
- Free to join with an account
- Best for
- Startup marketers who want long step-by-step playbooks on one channel
Where it beats Growth.Design: The playbooks on its library page run 11 to 57 minutes, against 2 to 5 minutes for Growth.Design's comics.
Read from www.demandcurve.com/frontier-library on November 9, 2026.
Where Growth.Design still wins
- The story format. None of the other options' pages we read show a psychology principle as a short comic you can finish in a few minutes and share with your team.
- Free UX psychology. Built for Mars, GoodUI and Reforge charge for their full libraries; Growth.Design's case studies cost nothing beyond an email sign-up.
- A certificate. The Masterclass ends with a final exam and a certificate. The Growth List has no course or certificate.
If you came for growth ideas rather than UX, our tactic pages on progressive pricing and decoy pricing cover two of the pricing effects Growth.Design draws as comics.
For a straight two-way comparison, read The Growth List vs Growth.Design. To find tactics for one funnel stage, see how to browse the library by category.
Questions people ask
Is Growth.Design free?
The case studies are free, but each one asks you to sign up with Google or email before you watch it. The Product Psychology Masterclass is paid: its page listed the price as about $1,500 on November 9, 2026, with the next registration opening January 25, 2027.
What is the closest alternative to Growth.Design?
Built for Mars is the closest in format: researched UX case studies as slideshows. Its site lists 90+ case studies and 1,500+ UX examples, and its pricing page quotes £96 a year for one person.
Is there a free Growth.Design alternative with no sign-up?
The Growth List: all 133 tactic pages are free to read with no account. It covers growth tactics rather than UX psychology, so it suits founders and marketers more than designers.
Which alternative has measured results instead of opinions?
GoodUI. Its patterns come with A/B test results (650+ tests and patterns on its pricing page). The Solo plan was $60 a month billed yearly when we read it.
Sources
- Growth.Design home page, read November 9, 2026
- Growth.Design case studies, read November 9, 2026
- Growth.Design psychology principles, read November 9, 2026
- Product Psychology Masterclass, read November 9, 2026
- Built for Mars, read November 9, 2026
- GoodUI, read November 9, 2026
- Reforge, read November 9, 2026
- The Frontier by Demand Curve, read November 9, 2026
- The Growth List library: 133 tactics, read November 9, 2026.