⚡️Lead Generation

Explore 11 proven lead generation growth tactics with real examples and step-by-step ideas you can apply to grow your online business.

Discover actionable strategies, playbooks, and experiments for lead generation across acquisition, activation, retention and revenue. No fluff—just practical tactics that work.

Showing 11 of 11 tactics
2.0

Cold calling 2.0 and the referral email to a manager

Reach the right buyer by asking a senior contact who handles the problem.

Impact low · Effort medium

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What is an exit-intent popup and does it work?

Show one last offer as visitors leave, within Google guidance and privacy law.

Impact low · Effort low

Free Landing Page Analyzer

Build a free side product that brings in leads

Give away a calculator, grader or quiz that draws your buyers to your main product.

Impact high · Effort high

Link hijacking with call-to-action overlays

Overlay your own call to action on any page you share and bring readers back.

Impact medium · Effort low

Get Your Free Content

Email
Download Now

Should you require an email before giving content away?

Trade valuable free content for an email address and build a list you can reach.

Impact low · Effort low

Website
Visitor
IP Address
BuildingCreated with Sketch.Company Name
rocket-launchEnroll in programs

Website visitor reveal loop for outbound

Turn anonymous site visits into targeted account-based outreach, with the privacy and email rules in view.

Impact high · Effort high

1

Ringless voicemail drops and the consent rules

Send prerecorded voicemails to people who agreed to hear from you, and stay inside the law.

Impact high · Effort medium

404
Oooops...
You are not supposed to be here
Back To Homepage

How to turn a 404 page into a useful landing page

Keep lost visitors with search, helpful links and one relevant offer.

Impact medium · Effort low

Email
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Do website welcome mats raise signups?

Use a full-screen offer on arrival to lift sign-ups, and know the search risks.

Impact medium · Effort low

Traditional SDR
10,000
Emails Sent
2.1%
Response Rate
→
ABSD
100
Target Accounts
31%
Response Rate

Account-based sales development for a short target list

Pick named target accounts, research each one, and contact several people there.

Impact high · Effort high

Traditional Marketing
10,000 Leads
$1.5M Cost
10 Deals
ROI: -80%
VS
ABM
500 Accounts
$300K Cost
21 Deals
ROI: 565%

Account-based marketing for lead generation

Target a named list of accounts instead of capturing every lead you can.

Impact high · Effort high

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