Free Side Product

Generate leads for your main business with a side product
Free Side Product

Side product marketing consists in building a totally stand-alone product and make it available for free to generate leads for your main business.

 

A good side product must bring value to your potential customers, be complementary to your main product and have a high viral potential.

They can take many forms, but assessments and calculators are very common as they are easy to implement and allow to bring value to users with a playful and interactive content. You can use tools like Outgrow to build this type of free products in a snap.

Side product marketing consists in building a totally stand-alone product and make it available for free to generate leads for your main business.

 

A good side product must bring value to your potential customers, be complementary to your main product and have a high viral potential.

They can take many forms, but assessments and calculators are very common as they are easy to implement and allow to bring value to users with a playful and interactive content. You can use tools like Outgrow to build this type of free products in a snap.

Access this tactic and 120+ more by joining GrowthList.
Get full access
Shared by

Examples

No specific examples.

Examples

No specific examples.

Related tactics