If people want to extend their free trial, you can give them a certain number of actions to do.

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Ideally, you’d have these actions line up with accomplishing a key outcome in the product. For example inviting a colleague, setting up an integration or adding their credit card information.

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Prodpad implemented this tactic. Users start their trial with 7 days free. But this number of days can increase almost immediately.

Entered the name of your product? 2 free days.

Added your first idea? 1 free day.

Getting an integration up and working is a bit more intensive, so 5 extra days for that.

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They noticed that some users completed all the steps to unlock the maximum trial time of 28 days. Along the way, they’re essentially teaching themselves how to use ProdPad.

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In turn, the probability of a new trial user turning into a paid customer is increasing too.