As the organic reach of corporate pages on social networks has decreased dramatically in recent years, companies must now taps into the potential of employees’ social networks and authority.

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Employee advocacy is a social media marketing tactic that leverage employees digital reach and influence.

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Several tools can help you scale the process by allowing employees to share campaigns on their social media with a single clic.

There are many uses: sharing a new blog post, a job offer, a webinar…

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