☀️ Awareness

Explore 13 proven awareness growth tactics with real examples and step-by-step ideas you can apply to grow your online business.

Discover actionable strategies, playbooks, and experiments for awareness across acquisition, activation, retention and revenue. No fluff—just practical tactics that work.

Showing 13 of 13 tactics

I'm building a new mini startup this week...

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How to build in public for marketing

Share your product's progress as you go to earn early users, feedback and trust.

Impact high · Effort low

How co-marketing campaigns work with partner brands

Share audiences with a non-competing business through webinars, guides, swaps and joint launches.

Impact medium · Effort medium

I love it

😟 I am disappointed

Rate Growth List!

Tap a star to rate it on the App Store.

We are sorry...

Help us know how we can improve our product

Give my opinion

Can you collect only positive reviews?

Review gating breaks Google's and the FTC's rules. Here is the version that doesn't.

Impact high · Effort low

indie hackers

Comment marketing without getting banned

Answer real questions on Reddit, forums and blogs, and follow each community's rules.

Impact medium · Effort medium

Easter eggs in products that people talk about

Small hidden jokes and rewards that give users a reason to share your product.

Impact low · Effort low

How employee advocacy works without spamming

Get employees to share company posts on their own profiles, without breaking platform rules.

Impact medium · Effort low

680,000 /1,000,000 trees planted!

Cause marketing for small companies and startups

Back a cause with real money or work, say exactly what you did, and follow the rules.

Impact medium · Effort medium

Guest Blog by

Is guest blogging worth it for startups?

Write for sites your buyers read, and know where Google draws the line on links.

Impact low · Effort medium

Influencers Only

Get Early Access

Give influencers early access before you launch

Get feedback and shares from the people your audience follows before you publish.

Impact medium · Effort low

02:12

Run a last comment wins contest on your live stream

A countdown contest that gives viewers a reason to type in your live chat.

Impact medium · Effort low

How a powered-by badge brings in new users

Put a small branded link on what your users publish so their audience finds you.

Impact high · Effort medium

Showcase

Showcase your customers' work as proof

Put real customer work and results on your site to build trust and reward users.

Impact medium · Effort low

Simple alternative toGoogle Analytics

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Positioning against market leaders in your headline

Name the giant you are up against and say clearly how you differ.

Impact high · Effort medium

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