Last Comment Wins is an easy and effective way to make your marketing campaign or live show viral and engaging by using LiveReacting.

How does this tactic works?

• First of all, you launch a live stream on Facebook or YouTube. You can do it using LIveReacting's cloud-based streaming studio or integrate the "Last Comment Wins" template as a plugin into your streaming software (OBS, StreamYard, vMix, etc.)
• You have a timer (for example, 120 seconds), counting down and resetting after every new comment, while the Facebook name and photo of 3 last commenters are displayed on screen. If no one comments over the last 120 seconds, the last comment wins, the game stops, and the winner is shown.
• You can motivate your audience to comment by setting up a nice prize! You can put a photo/video of the prize right inside of the stream or drop a few lines about it in the description of your broadcast.

How does it get viral?

• You receive a bunch of comments since people will often comment to stay the last and win.
• People see their names and photos inside the live stream, which is quite compelling and exciting.
• Once a user leaves a comment, his friends see it on their newsfeed and most likely join the live game. It produces a viral effect on your live video, and you can get way more views than followers on your page.

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