Online paid advertising is becoming an increasingly competitive field and being profitable is no longer as simple as it used to be.

Teaming up with complementary companies to run shared ads is a good tactic to lower your adspend and increase your reach. By combining both your budgets and your data, you'll get your brand in front of higher-quality leads for less money.

You can find ads partners by reaching out to complementary companies you know or by using tools like Cohoist.