How to find high-potential Quora questions
Find popular Quora questions with few answers, then write one useful answer without breaking the rules.
- Impact
- Medium
- Effort
- Low
- Filed under
- Content, Acquisition
- Updated
A high-potential Quora question is one that already gets a lot of views but has few answers, so a good answer has a real chance of landing near the top. You can look for them with a Google search restricted to quora.com. The tactic suits people who can write a useful answer from real experience. It is weak as a link-building method and works against you if the answer is a thinly veiled ad.
How to do it
- Search Google for Quora pages on your topic that show a low answer count and a view count. A pattern to start with:
site:quora.com keyword "1 answer" "k views"
Replace keyword with your topic. Swap "1 answer" for "2 answers", "3 answers" and so on to widen the pool. Search result snippets change over time, so test the pattern on a few topics and adjust the quoted phrases to match what you see.
- Open each hit and check three things: the question is about something you know, the existing answer is weak or dated, and the question is still being asked (look at the date of the latest answer).
- Write the answer for the person who asked. Lead with the direct answer in the first two sentences, then add the detail: steps, a short example from your own work, the trade-offs.
- Say who you are where it matters. If you work for the product you mention, state it (see below).
- Add a link only when it helps the reader, such as a longer guide or a tool the answer refers to. The answer must make sense without clicking.
- Keep a list of the questions you answered, and check their views and your answer's views after a month. Do more of whichever kind got read.
What it looks like in practice
Say you run a bookkeeping app for freelancers. You search site:quora.com freelance bookkeeping "1 answer" "k views" and open the first few results. One asks how freelancers should track quarterly tax payments, has a single answer from several years ago, and is still being followed. You write four short paragraphs from your own experience: the direct answer first, then the steps, then one trade-off. You say you build a bookkeeping app, and you link a longer guide only at the end. A month later you check whether the answer got views.
When it backfires
- Quora's rules on promotion. Quora's help center says affiliate links are not allowed and that self-promotional links, or self-promotion that is not part of a direct and helpful response, are not allowed. Answers that cannot be understood without leaving for an external site and appear promotional may be collapsed or removed. Quora also has a policy on disclosing relevant affiliations in answers, for example when you write about your own company. Read the current Question and Answer Policies before you start.
- Links do not pass ranking credit. SEOptimer states that all backlinks from Quora are nofollow. Google recommends marking user-generated links with the
ugcvalue. Treat Quora as a place to be found and read, not a source of link equity. - Counts can mislead. A question with a big view count and one answer may be old, or the answer may already be right. Check the date and the quality of what is there before you spend an hour writing.
- Time sink. One good answer takes time, and a stream of short answers with a link reads as spam. A few well-researched answers are better than many quick ones.
- Dependence on one platform. Your answers live on Quora's pages, under its rules. Reuse the best ones as posts on your own site so the work stays yours. For other communities, see comment marketing.
Questions people ask
How do I find high-volume Quora questions for my keywords? Use the Google pattern above for your topic. Quora's own search and topic pages are another route.
What are the most asked or top Quora questions? There is no stable public list. Search your niche instead of looking for general lists, since the top questions in a broad topic are usually too crowded to win.
Is it still worth answering on Quora? If your answer helps the person asking, yes. If you only want a backlink, no, since the links are nofollow.
Sources
- Quora Help Center: Question and Answer Policies, read Oct 8, 2026
- Quora Help Center: policy on disclosing affiliations in answers, read Oct 8, 2026
- SEOptimer: Quora backlinks, read Oct 8, 2026
- Google Search Central: qualify outbound links, read Oct 8, 2026
Launching soon? This is one of the pre-launch marketing tactics, listed in the order to start them.