💶 Ads

Explore 7 proven ads growth tactics with real examples and step-by-step ideas you can apply to grow your online business.

Discover actionable strategies, playbooks, and experiments for ads across acquisition, activation, retention and revenue. No fluff—just practical tactics that work.

Showing 7 of 7 tactics

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How ad scheduling works and when to use it

Show ads only when your team can answer leads and data shows they convert.

Impact low · Effort medium

How to block competitor clicks on Google Ads

Exclude IP addresses, lean on invalid-click filtering and know where blocking falls short.

Impact low · Effort low

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Dynamic text replacement for landing pages

Swap a headline word to match the visitor's keyword, and test it against a fixed page.

Impact medium · Effort medium

Link retargeting for the links you share

Build ad audiences from people who click links you share, even to other sites.

Impact low · Effort medium

How newsletter advertising works and what it costs

Test paid placements in newsletters your customers read, and measure cost per customer.

Impact medium · Effort low

How pretargeting warms up your email list

Show ads to people on your list before the first email, using only data you may use.

Impact medium · Effort medium

Shared ads and how to split a campaign with a partner

Run one ad campaign with a complementary company and split cost, creative and leads.

Impact medium · Effort low

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