💌 Email Marketing

Explore 13 proven email marketing growth tactics with real examples and step-by-step ideas you can apply to grow your online business.

Discover actionable strategies, playbooks, and experiments for email marketing across acquisition, activation, retention and revenue. No fluff—just practical tactics that work.

Showing 13 of 13 tactics
Welcome!

Turn every customer into an affiliate automatically

Give every customer a referral link at signup and pay only for sales they bring.

Impact high · Effort medium

Bi den.

How to write a breakup email in sales

Close a follow-up sequence with a short last message that invites a reply.

Impact medium · Effort low

me@sales.co

test@sales.co

cancel

ian@sales.co

iain@sales.co

cancel

Email verification to protect deliverability

Check addresses before you send to cut bounces and protect your sender reputation.

Impact medium · Effort low

How to warm up a new email address

Raise sending volume gradually so a new domain reaches the inbox, with or without a tool.

Impact low · Effort low

New invoice

New features

Case study

Download invoice

Billing emails that remind customers of value

Use invoices and receipts to show what customers get, without breaking transactional email rules.

Impact medium · Effort low

Jump back in

Inactive users update email to win them back

Email lapsed users one new feature and why it matters to bring them back.

Impact high · Effort low

Newsletter referral programs that grow your list

Give each reader a link and rewards for friends who subscribe, as Morning Brew did.

Impact medium · Effort low

Sponsored

How pretargeting warms up your email list

Show ads to people on your list before the first email, using only data you may use.

Impact medium · Effort medium

We've missed you!
Come back

How to re-engage fading users before they cancel

Spot customers who are fading and send them back to value before they cancel.

Impact high · Effort medium

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How to tease each newsletter issue on social media

Post a short preview the day before each send to turn followers into subscribers.

Impact low · Effort low

SPAM
📍 Tracking Pixel

Should you turn off open tracking in cold email?

Open tracking is unreliable and may hurt inbox placement. Track replies instead.

Impact high · Effort low

HTML Email
CTR: 2.8%
Plain Text
CTR: 4.1%

Plain text vs HTML cold email

What HubSpot's email tests show, and how to choose a format for cold outreach.

Impact high · Effort low

Inbox
What's stopping Acme from 40% growth?
Opens: 33.1% | Replies: 8.9%
Increase your sales by 40%
Opens: 26.8% | Replies: 6.5%
Questions: +21% Opens, +34% Replies

Do question subject lines work for cold email?

What large datasets say about question subject lines, and where the evidence stops.

Impact high · Effort low

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