Who doesn't like free gifts?
Giving away something free without asking - a random act of kindness - is an established loyalty generating tactic, especially in retail businesses.
The "growth hacker" approach to this would be to:
This creates a "surprise and delight" reaction, something even HBR calls the "most powerful marketing tool".
For example, HostelWorld gives out its least engaged users discount coupons as a gesture of thanks. To further the impact, it personalizes the discount coupon message ("Hey Joshua") and hints at its use ("for your next trip").
Who doesn't like free gifts?
Giving away something free without asking - a random act of kindness - is an established loyalty generating tactic, especially in retail businesses.
The "growth hacker" approach to this would be to:
This creates a "surprise and delight" reaction, something even HBR calls the "most powerful marketing tool".
For example, HostelWorld gives out its least engaged users discount coupons as a gesture of thanks. To further the impact, it personalizes the discount coupon message ("Hey Joshua") and hints at its use ("for your next trip").
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