Data-Driven Content

Use your data to create unique content
Data-Driven Content

Nowadays, most companies - even the least marketing-oriented ones - are taking advantage of content marketing. Almost anyone can leverage this marketing channel as it doesn't require a lot of tech or marketing expertise.


As a result, content marketing is becoming an increasingly saturated channel. In order to stand out, you need to create content that's original and differentiates you from your competitors. And a good way to do this is to use an asset that only you own: your data.


Data-based content performs very well as it is unique and brings real added value to your audience.


Spotify's Thanks 2016 campaign is a great example of how to leverage data to create content. Having access to all the stats on what their users listen to, Spotify put together posters that showed insights into the weird, amusing, and sometimes heartbreaking audio streaming facts. For example, how can we ignore the fact that 3,749 streamed 'It's The End Of The World As We Know It' the day of the Brexit Vote?

Nowadays, most companies - even the least marketing-oriented ones - are taking advantage of content marketing. Almost anyone can leverage this marketing channel as it doesn't require a lot of tech or marketing expertise.


As a result, content marketing is becoming an increasingly saturated channel. In order to stand out, you need to create content that's original and differentiates you from your competitors. And a good way to do this is to use an asset that only you own: your data.


Data-based content performs very well as it is unique and brings real added value to your audience.


Spotify's Thanks 2016 campaign is a great example of how to leverage data to create content. Having access to all the stats on what their users listen to, Spotify put together posters that showed insights into the weird, amusing, and sometimes heartbreaking audio streaming facts. For example, how can we ignore the fact that 3,749 streamed 'It's The End Of The World As We Know It' the day of the Brexit Vote?

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