Data-Backed Headlines

Use data makes your headlines stronger
Data-Backed Headlines

Testing and experimentation are at the core of Buffer's culture. They A/B test almost everything, from their product to their blog.

Headlines are no exception to the rule.

For one of their blog post, they tested two different headlines.

The first used a headline that teased the post’s content: "The Simple Test That Increased Our Referrals"

The second used a similar headline, but they made it clear that the post was backed by data: "The Simple Test That Increased Our Referrals By 30%"

The result: the variant that mentioned research got 40% more clics than the basic one.

Testing and experimentation are at the core of Buffer's culture. They A/B test almost everything, from their product to their blog.

Headlines are no exception to the rule.

For one of their blog post, they tested two different headlines.

The first used a headline that teased the post’s content: "The Simple Test That Increased Our Referrals"

The second used a similar headline, but they made it clear that the post was backed by data: "The Simple Test That Increased Our Referrals By 30%"

The result: the variant that mentioned research got 40% more clics than the basic one.

Access this tactic and 120+ more by joining GrowthList.
Get full access
Shared by
Antoine Milkoff

Examples

No specific examples.

Examples

No specific examples.

Related tactics