Standalone feature pages for new feature launches

A standalone feature page is a dedicated page for one feature, with its own URL, built to turn a visitor into a user. When you announce a feature on Product Hunt, in a newsletter or to the press, link to this page instead of the blog post that explains the news. A blog post is built to be read. A feature page is built to be acted on: it names the benefit, shows the feature and offers one next step.

How to do it

1. Give the feature its own URL. Something like /features/scheduling or /product/ai. Keep it short and stable, because other sites will link to it and you do not want to break those links.
2. Lead with the benefit, in the customer's words. The headline says what the visitor can now do, not what you built. Put one sentence under it on who it is for.
3. Show the feature working. Use a real screenshot, a short screen recording or an interactive demo. Show the screen the user will see, not a mock-up.
4. Add one call to action and repeat it. Use the same button text at the top and bottom: "Try for free", "Get started", "Download plugin". Do not offer a newsletter signup, a share button and a trial in the same place.
5. Answer the obvious questions. Which plans include it, how setup works, what it connects to, and whether it costs extra. A short FAQ at the bottom does this.
6. Link to it from your product, not only your announcement. Add it to your features menu, pricing page and the in-app message that tells users the feature exists. Keep the blog post, and have it link to the feature page.
7. Use it as the link in every announcement. For a launch on Product Hunt, Product Hunt's own guide says to link the product's main page, such as a landing page (see launching on Product Hunt). Do the same in tweets, emails and partner posts.

Examples

• Notion AI has its own page. It opens with the headline "Meet your 24/7 AI team" and a "Try for free" button, then shows customer logos, feature tabs, a pricing preview, testimonials and a link to more use cases.
• Slack AI has a page with the headline "AI in Slack works where you do." and a "Get started" button. It covers the AI features, links to resources and ends with an FAQ.
• Auth0's WordPress page. The original tactic card compared this page with a 2014 launch blog post. The page is still up, with the headline "WordPress Login Plugin - Pain Free" and a "Download plugin" button. The 2014 blog post it was compared with returned a 404 error on Oct 8, 2026.

These pages differ in length, but each has one main button, the feature shown in use, and answers to buyer questions.

Limits and when it backfires

• No public data says feature pages convert better. The claim here is a design argument: a page with one job tends to do it better than a post with two. Check it by comparing signups from each URL in your own analytics.
• Small features do not need a page. If a change is a toggle or a fix, a changelog entry is enough. Keep feature pages for things a person would search for or choose you for.
• Pages go stale. When the feature changes, the page must too. An old screenshot or a wrong plan name costs trust and signups.
• Do not copy the blog post onto the page. Repeating the post on the page adds nothing. Give the blog the story (why you built it) and the page the pitch.

Questions people ask

What is a standalone page? A page that stands on its own with its own URL and purpose, rather than being a section of a longer page or post. A standalone feature page covers one feature.

Where should the announcement link go, the blog post or the feature page? Send people who might buy to the feature page. Send people who want the story, such as existing users and the press, to the post, and have the post link to the page.

Sources

• Notion AI, read Oct 8, 2026
• Slack AI, read Oct 8, 2026
• Auth0: WordPress login plugin, read Oct 8, 2026
• Product Hunt: Preparing for launch, read Oct 8, 2026