Product Hunt calendar reminder for launch day

A Product Hunt calendar reminder is a calendar invite you send to people who already said they would support your launch, set for launch morning. It exists because people forget, and a launch day is busy for everyone. The reminder asks them to visit and comment. Product Hunt's own rules say you cannot ask people directly to upvote.

How to do it

1. Get a yes first. Message each person a week or two ahead: the launch date, what the product does, and a one-line ask to visit and leave a comment on launch day. Only send an invite to people who agreed.
2. Choose the time. Product Hunt's FAQ says 12:01 am Pacific Time is the best time to launch when you can plan for it. Most supporters will not be awake then, so set the invite for the hour they will actually see it, in their time zone.
3. Create the invite. Make a short event, 15 to 30 minutes, with a title such as "Visit and comment on our Product Hunt launch". Put your launch link in the description. Add it as a calendar event they can accept in one click.
4. Write the description for a stranger. Two lines on what the product is, the link, and what you want: "Take a look and tell us what you think in the comments."
5. Send the invite the day before, not the week before, so it is near the top of their calendar. A message from you on launch morning also helps.
6. Reply to every comment that day. Supporters who see you answering are more likely to stay.

Keep this inside the rules. Asking for a visit and a comment is fine. Asking for votes is not.

What it looks like in practice

Say you launch a bookkeeping tool and 25 people agreed to help. You live in Eastern time, the launch goes live at 12:01 am Pacific, and your supporters are in London, Berlin and New York. You make three calendar events, one for each city, each at 9:00 am local time with a 20 minute length, and put the launch URL and one sentence about the product in each. Each person gets the invite the day before. This is a walkthrough of one possible setup, not a result.

When it backfires

• Asking for upvotes. Product Hunt's FAQ says "you cannot ask people directly to upvote your product" and tells makers to ask people to visit and comment instead. A calendar title that says "upvote us" breaks that rule.
• Hunter hunting. Product Hunt says it encourages makers to hunt their own products and that there is "no discernible advantage to using a third-party hunter." You do not need a top hunter to run this tactic. Use it with friends, customers and newsletter readers.
• Spamming people who never agreed. An invite from a stranger lands as clutter. Keep the list to people who said yes.
• Wrong time zone. If an invite lands at 3 am in someone's calendar, they will miss it. Check the time on every invite.

If you plan a launch discount, see Product Hunt launch discount.

Questions people ask

What is the best time to launch on Product Hunt? Product Hunt's FAQ says 12:01 am Pacific Time, if you can plan for it.

Can I ask people to upvote my launch? No. Product Hunt says you cannot ask people directly to upvote, and suggests asking them to visit and comment.

Sources

• Product Hunt: Launch guide and FAQ, read Oct 8, 2026