Most products offer comprehensive documentation to help people use their product. It can represent tens or hundreds of pages that could rank on a search engine for specific keywords.

When people Google for technical help and come across your product documentation, they learn how your product perfectly solves their problems. Problem-oriented traffic such as this often converts the best.

The implication is that you shouldn’t overlook content marketing best practices across your documentation:

• Research the best keywords to use in your pages’ titles and headers.
• Insert a table of contents at the top of every page.
• Have an introductory paragraph explaining what the reader will get from reading the page.
• Prominently link to your product for those visitors who are interested in buying.

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