Help Documentation SEO

Optimize your help docs for search engines
Help Documentation SEO

Most products offer comprehensive documentation to help people use their product. It can represent tens or hundreds of pages that could rank on a search engine for specific keywords.


When people Google for technical help and come across your product documentation, they learn how your product perfectly solves their problems. Problem-oriented traffic such as this often converts the best.


The implication is that you shouldn’t overlook content marketing best practices across your documentation:

  • Research the best keywords to use in your pages’ titles and headers.
  • Insert a table of contents at the top of every page.
  • Have an introductory paragraph explaining what the reader will get from reading the page.
  • Prominently link to your product for those visitors who are interested in buying.

Most products offer comprehensive documentation to help people use their product. It can represent tens or hundreds of pages that could rank on a search engine for specific keywords.


When people Google for technical help and come across your product documentation, they learn how your product perfectly solves their problems. Problem-oriented traffic such as this often converts the best.


The implication is that you shouldn’t overlook content marketing best practices across your documentation:

  • Research the best keywords to use in your pages’ titles and headers.
  • Insert a table of contents at the top of every page.
  • Have an introductory paragraph explaining what the reader will get from reading the page.
  • Prominently link to your product for those visitors who are interested in buying.

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