If you’re working on v2 of a feature in your app, pull users that are heavily using v1 of that feature and reach out to them.
Suppose you have a music app and you’re launching v2 of your “song favoriting” feature. Users who only favorite songs occasionally or even once or twice a week aren’t invested enough in the feature to offer great feedback and to promote updates to the feature.
Use a metrics service like Amplitude to download a list of users who use the feature at least 4 days per week or more. These are passionate users who really care about the feature.
Now that you have your list, you’ll want them using v2 before you launch it to get feedback. Get them invested in the product launch by reaching out personally, giving them early access, gathering feedback from them, and keeping them in the loop on changes you make per their feedback.
When it comes time for the official product launch, you’ll have a group of passionate users at the ready to help get the word out far and wide.
If you’re working on v2 of a feature in your app, pull users that are heavily using v1 of that feature and reach out to them.
Suppose you have a music app and you’re launching v2 of your “song favoriting” feature. Users who only favorite songs occasionally or even once or twice a week aren’t invested enough in the feature to offer great feedback and to promote updates to the feature.
Use a metrics service like Amplitude to download a list of users who use the feature at least 4 days per week or more. These are passionate users who really care about the feature.
Now that you have your list, you’ll want them using v2 before you launch it to get feedback. Get them invested in the product launch by reaching out personally, giving them early access, gathering feedback from them, and keeping them in the loop on changes you make per their feedback.
When it comes time for the official product launch, you’ll have a group of passionate users at the ready to help get the word out far and wide.
.jpg)
.png)
