Hacking Twitter Giveaways

Run a giveaway 3x cheaper than buying ads
Hacking Twitter Giveaways

Online paid advertising is becoming an increasingly competitive field and being profitable is no longer as simple as it used to be.

So if you have a limited budget to spend on paid acquisition, you might want to look for other channels.


Pieters Levels - the founder a Nomadlist.com - is not a big fan of ads. With 97k followers, none of the Ads he ran on Facebook or Twitter could really compete with the conversion/clicks/sales he got from writing viral tweets.


Instead of spending his $3,000 New Year's Eve campaign budget on ads, he promised a new MacBook Pro to a randomly selected person who retweeted his tweet.

Here are the final result from the campaign:

  • 1,459,193 views
  • 80,368 engagements
  • 54,061 profile clicks
  • 11,723 retweets
  • CPM = $2.05


With 1,459,193 impressions for only $3,000 spent, the CPM of this campaign ($2.05) was 3x cheaper than Twitter's ads average CPM ($5.93)

Online paid advertising is becoming an increasingly competitive field and being profitable is no longer as simple as it used to be.

So if you have a limited budget to spend on paid acquisition, you might want to look for other channels.


Pieters Levels - the founder a Nomadlist.com - is not a big fan of ads. With 97k followers, none of the Ads he ran on Facebook or Twitter could really compete with the conversion/clicks/sales he got from writing viral tweets.


Instead of spending his $3,000 New Year's Eve campaign budget on ads, he promised a new MacBook Pro to a randomly selected person who retweeted his tweet.

Here are the final result from the campaign:

  • 1,459,193 views
  • 80,368 engagements
  • 54,061 profile clicks
  • 11,723 retweets
  • CPM = $2.05


With 1,459,193 impressions for only $3,000 spent, the CPM of this campaign ($2.05) was 3x cheaper than Twitter's ads average CPM ($5.93)

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Shared by
Antoine Milkoff

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