Online paid advertising is becoming an increasingly competitive field and being profitable is no longer as simple as it used to be.
So if you have a limited budget to spend on paid acquisition, you might want to look for other channels.
Pieters Levels - the founder a Nomadlist.com - is not a big fan of ads. With 97k followers, none of the Ads he ran on Facebook or Twitter could really compete with the conversion/clicks/sales he got from writing viral tweets.
Instead of spending his $3,000 New Year's Eve campaign budget on ads, he promised a new MacBook Pro to a randomly selected person who retweeted his tweet.
Here are the final result from the campaign:
With 1,459,193 impressions for only $3,000 spent, the CPM of this campaign ($2.05) was 3x cheaper than Twitter's ads average CPM ($5.93)
Online paid advertising is becoming an increasingly competitive field and being profitable is no longer as simple as it used to be.
So if you have a limited budget to spend on paid acquisition, you might want to look for other channels.
Pieters Levels - the founder a Nomadlist.com - is not a big fan of ads. With 97k followers, none of the Ads he ran on Facebook or Twitter could really compete with the conversion/clicks/sales he got from writing viral tweets.
Instead of spending his $3,000 New Year's Eve campaign budget on ads, he promised a new MacBook Pro to a randomly selected person who retweeted his tweet.
Here are the final result from the campaign:
With 1,459,193 impressions for only $3,000 spent, the CPM of this campaign ($2.05) was 3x cheaper than Twitter's ads average CPM ($5.93)