Consumers are becoming increasingly concerned about the social and environmental challenges we face, and having a positive impact is becoming a key differentiating factor in many industries.
With conscious consumerism on the rise it makes commercial sense to focus on "purpose driven brands".
More and more companies are launching initiatives to promote their commitment to issues such as climate change, gender equality, inclusion... and this sometimes becomes a key part of their value proposition.
In addition to having an impact on subjects that matters, supporting a cause can allow you to increase your brand's likeability and reach an audience that shares your values.
Consumers are becoming increasingly concerned about the social and environmental challenges we face, and having a positive impact is becoming a key differentiating factor in many industries.
With conscious consumerism on the rise it makes commercial sense to focus on "purpose driven brands".
More and more companies are launching initiatives to promote their commitment to issues such as climate change, gender equality, inclusion... and this sometimes becomes a key part of their value proposition.
In addition to having an impact on subjects that matters, supporting a cause can allow you to increase your brand's likeability and reach an audience that shares your values.
