Delivering a good user experience requires a few key ingredients: frictionless onboarding, ease of use, clear interfaces, reactive customer support...

But to offer a great user experience, you have to go the extra mile for your customers and surprise them with fun features that will get them talk about your product.

Easter eggs are perfect for this. It can be a secret message, animation, or a game that’s buried in your product. Usually users must follow a specific procedure to find it, but sometimes they can also stumble upon it unexpectedly.

Want an example? Go to Asana.com, enable Tab+B  under the "Hacks" section in "My Profile Settings",  then go to your homepage and press Tab+B - you'll get a Tab+B (or Tabby) surprise!