Viral Waiting List

DESCRIPTION

Before launching a new product, set up a waiting list so that people can access a beta list or be among the first users. To join the list, they must sign-up by leaving their email address.

 

The higher on a person’s position on the list, the earlier they got access to the product. But to get higher in the list, they have to invite their friends to sign-up as well : the more of their friends join, the higher they get in the list.

👌 Learn more about this tactic

How Robinhood’s referral program brought 1 million users before launch

Viral Loops

Commission-free stock-trading app Robinhood managed to rewrite this classic narrative with an enviable and explosive go-to-market.

4 min

Grow Your Pre-launch to 200,000 Sign-ups Like Monzo

ReferralHero

How did it grow so fast? One of the key factors has been its viral waiting list, which has attracted a huge share of Monzo’s initial customers.

5 min

From 1 to 100K users in 48 hours 🚀

Peter Homework

How Peter's team acquired 40,000 users in one day by setting up a queue jumper

4 min

🛠 Tools for this tactic

Viral Loops

Viral Loops

Template-based viral & referral marketing solution

Viral Loops

🔥 Examples

Mondo's viral waiting list
Robinhood's viral waiting list

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