Variable Rewards Referral

DESCRIPTION

Instead of using predictable rewards in your referral programs (if you refer X people, you win X), create a system of variable rewards.

Random rewards create a cognitive bias that increases our desire to take our chances. This is because the uncertainty of the reward releases more dopamine - the neurotransmitter that supercharges our desires - than the reward itself, as do gambling.

👌 Learn more about this tactic

Supercharging new users' desire with variable rewards

Appcues

Variable reward schedules can drive our brains crazy. And harnessing the power of variability can give your product the same habit-forming phenomenon that keeps people in front of a slot machine for hours on end.

6 min

How we hacked app referrals?

Groww

Let me tell you how we built what is probably the best referral program in India… from idea to going live — in a record 75 days!

5 min

🛠 Tools for this tactic

ReferralCandy

ReferralCandy

Customer Referral Program Software

ReferralCandy

ReferralHero

Referral Marketing Software

ReferralHero

Viral Loops

Template-based viral & referral marketing solution

Viral Loops

🔥 Examples

Groww referral program
Groww referral program

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