Variable Rewards Referral

DESCRIPTION

Instead of using predictable rewards in your referral programs (if you refer X people, you win X), create a system of variable rewards.

Random rewards create a cognitive bias that increases our desire to take our chances. This is because the uncertainty of the reward releases more dopamine - the neurotransmitter that supercharges our desires - than the reward itself, as do gambling.

👌 Learn more about this tactic

Appcues

6 min

Supercharging new users' desire with variable rewards

Variable reward schedules can drive our brains crazy. And harnessing the power of variability can give your product the same habit-forming phenomenon that keeps people in front of a slot machine for hours on end.

Groww

5 min

How we hacked app referrals?

Let me tell you how we built what is probably the best referral program in India… from idea to going live — in a record 75 days!

🛠 Tools for this tactic

ReferralCandy

ReferralCandy

ReferralCandy

Customer Referral Program Software

ReferralHero

ReferralHero

Referral Marketing Software

Viral Loops

Viral Loops

Template-based viral & referral marketing solution

🔥 Examples

Groww referral program
Groww referral program

You May Also Be Interested In

Comment for Content

Comment for Content

Ask Linkedin users to comment a post to access your content

Linkedin Company Comment

Linkedin Company Comment

Comment on a LinkedIn post as your company page

Run an Affiliate Program

Run an Affiliate Program

Offer commissions on referred sales

Need advice on how to implement this tactic ?

Join our private slack to receive help from top growth marketers !