Turn 404 pages into landing pages


When someone clicks on your website from a referral link or a Google search, they expect to land on a specific page. But if this page isn’t available, they'll land on a useless 404 error page.

These pages can easily become one of the most frequently visited places on your site but most of the visitors will bounce. So instead of displaying a classic 'oops' page, use it to prompt your visitors with something of value and a call to action.

👌 Learn more about this tactic


8 min

How to Use a 404 Page to Hook Visitors and Capture Leads

In this article, we’re going to explore how you can turn your dead-end 404 page into a lead generation opportunity. Or, in other words: ‘when the life gives you lemons…turn that lost traffic into lemonade.’

🛠 Tools for this tactic

No specific tools required

🔥 Examples

EmailCenter 404 page
Kiss.com 404 page
FlippingBook 404 page
SwapBox 404 page

You May Also Be Interested In

Comment for Content

Comment for Content

Ask Linkedin users to comment a post to access your content

Linkedin Company Comment

Linkedin Company Comment

Comment on a LinkedIn post as your company page

Run an Affiliate Program

Run an Affiliate Program

Offer commissions on referred sales

Need advice on how to implement this tactic ?

Join our private slack to receive help from top growth marketers !