Invite Only Sign Ups


Insecurity is an effective tool to attract new customers. Limiting access to a product or service to members triggers an emotional response –the fear of missing out is more effective than logic.

To trigger this feeling, you can restrict your product's access by allowing new users to join only when they are invited by a current users.

Startups like Gmail, Quora or Dribble used this tactic to create demand and virality.

👌 Learn more about this tactic

Risks and Rewards of an Invite-only Marketing Strategy

Startup Talky

Invite-only strategy doesn’t work all the time. With many benefits, it also comes with disadvantages and could backfire if not done properly.

4 min

🛠 Tools for this tactic

No specific tools required

🔥 Examples

Dribble Invite email
Ello invite-only signup

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