Free Side Product


Side-project marketing consists in building a totally stand-alone product and make it available for free to generate leads for your main business.


A good side product must bring value to your potential customers, be complementary to your main product and have a high viral potential.

👌 Learn more about this tactic


7 min

Using free products for lead generation

We'll dive deep into exactly how we use free products to drive inbound leads, and talk through the results as well as the strategy and tactics.


6 min

10 Brilliant Examples of Side-Project Marketing

Marketing has tens of subcategories. But one that really resonates with us at Phantombuster is side-project marketing. Why? ’Cause we love building stuff.

🛠 Tools for this tactic

No specific tools required

🔥 Examples

Pablo, by Buffer by Mention, by Mailjet
MySleepProfile by Dreem

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Need advice on how to implement this tactic ?

Join our private slack to receive help from top growth marketers ! by Mention