Free Side Product

DESCRIPTION

Side-project marketing consists in building a totally stand-alone product and make it available for free to generate leads for your main business.

 

A good side product must bring value to your potential customers, be complementary to your main product and have a high viral potential.

👌 Learn more about this tactic

Using free products for lead generation

Clearbit

We'll dive deep into exactly how we use free products to drive inbound leads, and talk through the results as well as the strategy and tactics.

7 min

10 Brilliant Examples of Side-Project Marketing

Phantombuster

Marketing has tens of subcategories. But one that really resonates with us at Phantombuster is side-project marketing. Why? ’Cause we love building stuff.

6 min

🛠 Tools for this tactic

No specific tools required

🔥 Examples

Pablo, by Buffer
Battleofthebrands.io by Mention
Ultimategdprquiz.com, by Mailjet
MySleepProfile by Dreem

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