Content Upgrades


A content upgrade is any kind of extra content that your blog's visitors can get access to in exchange for their email address. They tend to be more effective than traditional lead magnets because they are contextually related to the blog post for which your visitors have shown an interest.


For example, a blog post about "10 growth tactics" might have a checklist of the 10 tactics as a content upgrade.

👌 Learn more about this tactic

30 Content Upgrade Ideas to Grow Your Email List


Content upgrades are one of the biggest breakthroughs that marketers all across the industry are raving about, and they result in huge subscriber increases.

8 min

🛠 Tools for this tactic

No specific tools required

🔥 Examples

Audience Ops blog's content upgrade
Buffer blog's content upgrade
OkDork blog's content upgrade

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Buffer blog's content upgrade