Content Upgrades

DESCRIPTION

A content upgrade is any kind of extra content that your blog's visitors can get access to in exchange for their email address. They tend to be more effective than traditional lead magnets because they are contextually related to the blog post for which your visitors have shown an interest.

 

For example, a blog post about "10 growth tactics" might have a checklist of the 10 tactics as a content upgrade.

👌 Learn more about this tactic

30 Content Upgrade Ideas to Grow Your Email List

OptinMonster

Content upgrades are one of the biggest breakthroughs that marketers all across the industry are raving about, and they result in huge subscriber increases.

8 min

🛠 Tools for this tactic

No specific tools required

🔥 Examples

Audience Ops blog's content upgrade
Buffer blog's content upgrade
OkDork blog's content upgrade

You May Also Be Interested In

Variable Rewards Referral

Supercherge users' desire to share your product

Variable Rewards Referral

Convert Mentions To Links

Reach out to people who mention you online but don't link to you

Convert Mentions To Links

Third-Party Integrations

Increase your visibility by integrating your product with other SaaS

Third-Party Integrations

Need advice on how to implement this tactic ?

Join our private slack to receive help from top growth marketers !

OkDork blog's content upgrade