Comparison Pages


A good tactic to take advantage of your competitors' notoriety or even to steal users from them is to create comparison pages.

These are pages that showcase the advantages of your product over those of your competitors.

In addition to giving your leads reasons to choose your product over another, this type of article is extremely effective for your SEO because it allows you to appear in the results when users are looking for your competitors.

👌 Learn more about this tactic

Livestorm vs GoToWebinar


A good exemple of comparison page from Livestorm

Choose Intercom over Zendesk to deliver a better customer experience


A good exemple of comparison page from Intercom

🛠 Tools for this tactic

No specific tools required

🔥 Examples

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