Comparison Pages

DESCRIPTION

A good tactic to take advantage of your competitors' notoriety or even to steal users from them is to create comparison pages.

These are pages that showcase the advantages of your product over those of your competitors.

In addition to giving your leads reasons to choose your product over another, this type of article is extremely effective for your SEO because it allows you to appear in the results when users are looking for your competitors.

👌 Learn more about this tactic

Livestorm vs GoToWebinar

Livestorm

A good exemple of comparison page from Livestorm

Choose Intercom over Zendesk to deliver a better customer experience

Intercom

A good exemple of comparison page from Intercom

🛠 Tools for this tactic

Moz

Moz

Inbound marketing analytics software

Moz

SEMrush

Online visibility and marketing analytics software

SEMrush

SimilarWeb

Traffic Rank & Website Analysis

SimilarWeb

Ahrefs

SEO Tools & Resources To Grow Your Search Traffic

Ahrefs

🔥 Examples

https://close.com/hubspot-alternative/
https://asana.com/compare
https://www.intercom.com/live-chat/intercom-vs-drift

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