Cold Calling 2.0


Instead of sending an email directly to the decision-maker, the Cold Calling 2.0  technique involves sending an email to his direct manager, or to someone a hierarchical level or two above the decision-maker, asking him to refer you to the right person.

For example, if your decision-maker is the Marketing Director, you would send an email directly to the Managing Director.

👌 Learn more about this tactic

Has "Cold Calling 2.0" lost its effectiveness with many more people (SDRs) implementing it since Predictable Revenue came out?


Short answer: No

3 min

What is Cold Calling 2.0 ?


Cold Calling 2.0 is a prospecting technique allowing you to prospect new accounts without Cold Calling

4 min

🛠 Tools for this tactic

No specific tools required

🔥 Examples

You May Also Be Interested In

Comment for Content

Ask Linkedin users to comment a post to access your content

Comment for Content

Linkedin Company Comment

Comment on a LinkedIn post as your company page

Linkedin Company Comment

Run an Affiliate Program

Offer commissions on referred sales

Run an Affiliate Program

Need advice on how to implement this tactic ?

Join our private slack to receive help from top growth marketers !