Cold Calling 2.0


Instead of sending an email directly to the decision-maker, the Cold Calling 2.0  technique involves sending an email to his direct manager, or to someone a hierarchical level or two above the decision-maker, asking him to refer you to the right person.

For example, if your decision-maker is the Marketing Director, you would send an email directly to the Managing Director.

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Has "Cold Calling 2.0" lost its effectiveness with many more people (SDRs) implementing it since Predictable Revenue came out?


Short answer: No

3 min

What is Cold Calling 2.0 ?


Cold Calling 2.0 is a prospecting technique allowing you to prospect new accounts without Cold Calling

4 min

🛠 Tools for this tactic

No specific tools required

🔥 Examples

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