OOPS! I FORGOT TO SEND YOUR LINK
A strategy to increase your emails conversion rates 📈
An oops I forgot to send you a link email is an automated email designed to replicate a human error made by a customer service agent. This two part strategy is used disguise the fact that you are automating emails, and can significantly impact email conversion rates.
It works in two parts ⚙️
👉 First you send an email with a couple links to content
Except in this email, you deliberately leave out one of the links you were talking about.
👉 Then you delay a follow up email by 25 minutes which includes the missing link as well as an apology.
This will create the illusion that a real person made a human error and emailed back to correct it.
When we tested this strategy, we found that open rates and click rates remained around the same for both emails, but the conversion rate for the second email skyrocketed over 4X.
Steps to creating a a oops I forgot your link email :
👉 Send out an automated email omitting a single link in the body of the email
👉 Automate a 15-30 minute delay
👉 Send out a second email with the missing link