CUSTOMIZE A LANDING PAGE FOR A LEAD
Use a Lead's Name on a Landing Page 😍
Calls-to-action targeted to the user had a 42 percent higher view-to-submission rate than calls-to-action that were the same for all visitors.
If you know your lead's name and you're sending them to a landing page, include their name in the landing page headline to increase the chance that they’ll convert.
This can be done by attaching a merge tag on your landing page as well as at the end of your page destination URL.
This is an example of what a merge tag would look like on your landing page.
And this is the piece of code you would add to the end of your URL based on the merge tag of the email service provider you are using.
By adding that small piece of code to the link to your landing page, when users click on the link, they will automatically see a landing page headline that is personalized with their name.