Shared by

Ryan Berg

Ryan Berg

Zapier SEO Strategy

Want to drive more search traffic to your SaaS?


In this case study, we’ll step outside the usual content marketing tactics most SaaS companies use. And look at how Zapier leverages SEO to drive millions of high intent searchers to their product every month.


This strategy has nothing to do with blogging (although we’ll take a look at how they added a blog later to enhance this approach).


We’ll also walk through…

  • How they created 25,000 search optimized landing pages.

  • How they filled these pages with unique content, without having to write it themselves.

  • How they launch each page to generate a bunch of high quality backlinks right out of the gate.

  • And how they use search marketing to create a more powerful network effect.


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