Marketing Legends' Lead Gen Examples
Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content.
There are millions of free resources out there already competing for attention. And customers are quickly catching on to the fact that most of these “Ultimate Guides to Dog Grooming” aren’t really worth giving up their personal information for.
To stand out, you need more than quality content. You need to think outside the box. Try something a little bit different. Maybe even a little bit experimental.