Lead Nurturing vs. Direct Signups
What’s the best approach to setting up a compelling offer for your SaaS PPC landing pages? Should you build a lead pipeline by targeting top-of-funnel prospects to nurture? Or should you be seeking direct sign-ups to your product?
There’s certainly nuance here. Either approach can work, depending on your business. You might even want to use both.
We take a look at the options in this article, highlighting real-world experience and showing how you can uncover the best approach for your SaaS enterprise.