Feature Request Follow-Up
Customer emails about product updates are often an afterthought. Here’s why they shouldn’t be.
A couple of weeks ago, we released a new feature.
For the sake of this post, the feature itself (support ticket history) doesn’t really matter.
What matters is that the launch of the feature won us a tremendous amount of praise and excitement from our customers, and it’s not really because of the feature.
It’s because of our feature launch strategy; a simple one that we began using years ago, and that literally anyone can copy with free tools and a bit of organization.
Feature launches are big opportunities for product companies to show your customers that you’re listening to them.
Unfortunately, a lot of businesses totally miss here.
It’s truly an easy win (aside from the hard work of actually building great features), and I’d love to see more of it. So today, I wanted to share our approach with you.