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Deep Linking From Instagram

With over 400 million active users, Instagram has grown to be one of the most important social networks in our digital world. By now, you’ve probably heard the stories of businesses — from various verticals — who’ve successfully leveraged Instagram to drive millions of new customers. Given that Instagram targets the native mobile app as the primary interface, it’s an ideal platform for promoting your mobile app business.

So, you’ve made the decision to focus your mobile growth efforts on Instagram, you’re also going to need to focus on deep linking. As you’ll see, it’s a harrowing journey to effectively deep link off of Instagram.

Branch simplifies the whole process, solving a bunch of the nuanced edge cases. We’ll assume that you have Branch configured but if you haven’t, first create an account by heading to and signing up, then following the instructions to get set up in our integration guide for your appropriate platform. The Android and iOS SDK’s can even be integrated before someone can finish eating a burrito.


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