Shared by

Kyle Williams

Kyle Williams

Cold Emailing Automation

When Brian Anderson first messaged Charlie Liang from Engagio to ask for a meeting, he couldn’t predict that his email would go viral. Brian, Co-Founder of Captuvate, had heavily tailored the message to Charlie, and further personalized with a bespoke diagram to show how his product worked.

Not only did Charlie agree to meet with Brian, he also featured the email and image in his LinkedIn post, “The Best Sales Prospecting Email Ever” with over 1,000 likes and 241 shares.

But the 46 comments on Charlie’s post highlighted a serious problem for Brian. With Brian spending 5 minutes to personalize each image (and likely another 5 minutes to write the message), how could this possibly scale?

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