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Viral Loops

Viral Loops

3900% Growth With a Referral Program

Dropbox’s referral program is possibly one of the most famous cases of referral marketing.

 

Almost a decade later, it’s still used in numerous case studies showcasing how referral programs can contribute to a company’s growth engine- or even be the engine itself.

 

Let’s have a quick dive into Dropbox’s metric history:

  • September 2008: 100K registered users

  • December 2009: 4M registered users

  • September 2017: 10B evaluation + 1B revenue.

What happened between 2008 and 2010? Well, Dropbox managed to double its user base every 3 months, resulting in their users sending 2.8M invites in April 2010.

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