3900% Growth With a Referral Program
Dropbox’s referral program is possibly one of the most famous cases of referral marketing.
Almost a decade later, it’s still used in numerous case studies showcasing how referral programs can contribute to a company’s growth engine- or even be the engine itself.
Let’s have a quick dive into Dropbox’s metric history:
September 2008: 100K registered users
December 2009: 4M registered users
September 2017: 10B evaluation + 1B revenue.
What happened between 2008 and 2010? Well, Dropbox managed to double its user base every 3 months, resulting in their users sending 2.8M invites in April 2010.