1, 2, 3 EMAIL HACK

Less friction. More sales. 💸

Any great salesperson knows that you want to make it as simple as possible for your prospect to take the next step. Yet, so many reps send out sales emails that make their prospects do all the heavy lifting. (Most of the time, prospects won’t. They just delete the email. Opportunity lost.)

Put yourself in the shoes of your prospect. They—like everyone else—are overwhelmed. Their inbox is overflowing, they’ve got too many things competing for their attention and only so many hours in their day.

1, 2, 3 email : the technique ⚙️


The concept is simple: Present your prospect with three scenarios that are likely to apply to them based on the information you have about them. Ask them to choose which scenario applies to their situation. All they have to do is hit reply, enter a number and click send. Friction removed.

👉 The 1, 2, 3 cold emails

Instead of your usual introduction spiel, ask your prospect to select what their biggest challenge is right now. Once they’ve done that, you’re going to respond with advice that’s catered to their specific needs. Here’s an example: 

You’re giving the person clear options and a low-friction CTA. All they have to do is hit reply, type in a number, click send.

👉 Get replies to follow-ups

I’m all about the follow-up. Whenever your lead turns cold, the 1, 2, 3 tactic is an excellent way to re-engage your prospects. Imagine you’ve sent out your standard follow-up emails with no success. Here’s what to send them instead:









This version is a bit more tongue-in-cheek and light-hearted, but effective nonetheless. You’ll probably be surprised how well it works. The email is highly relevant with an added entertainment value, creating a very powerful way of hacking your response rate.

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